Austin Haden

Senior Creator | Social-First Creative | Content Strategy

I’m a social-first creator and creative strategist who develops platform-native content, campaign ideas, short-form video concepts, scripts, social copy, and creative assets for brands people actually interact with.

At VaynerMedia and ChukMedia (formerly The Sasha Group), I’ve worked across Fortune 500 and breakout consumer brands, helping bring social and campaign ideas to life from brief to concept to final delivery. My work has included social-first concept development, organic and paid content, short-form video, live event capture, client-facing creative strategy, production, post-production, and platform-native storytelling across TikTok, Instagram, YouTube Shorts, and broader digital channels.

Before advertising, I built a background in stand-up comedy, live performance, writing, hosting, and event production. That experience sharpened my instincts around attention, timing, audience behavior, and what makes people engage. Today, I bring that same audience-first lens into brand work — pairing creative judgment with hands-on execution, collaboration, and an understanding of how people actually consume and share content.

What I Do

• Social-first concept development

• Short-form video ideas and production

• Platform-native storytelling

• Campaign copywriting and social copy

• Cultural trend and audience insight translation

• Creator-style content and organic social

• Paid social creative

• Live event and on-location content capture

• Client and stakeholder collaboration

• Production and post-production direction

• Performance-informed creative iteration

• Brand storytelling across TikTok, Instagram, YouTube Shorts, and digital channels

My Professional Experience:

ChukMedia – New York, NY

• Content Creator | February 2025-October 2025

• Senior Content Creator| October 2025-Present

PRIMARY BRANDS: Unilever (Hellmann's), Mark Anthony Group (White Claw), Utz Brands (Utz, Zapp's, Boulder Canyon), Woodward Camps

Develop social-first creative concepts, campaign content, short-form video ideas, scripts, copy, and platform-native assets for consumer brands across food, beverage, lifestyle, and entertainment categories. Partner with strategy, creative, account, production, post-production, and client stakeholders to translate brand priorities into content ideas, campaign assets, and social formats designed for how people actually engage with content.

VaynerMedia – New York, NY

• Content Creator & Consultant | September 2022-February 2025

PRIMARY BRANDS: Hormel (Planter's and Corn Nuts), Proctor & Gamble (Gillette, Tide), St. Jude Children's Research Hospital, Hershey (Lily's Sweets), Ulta Beauty

Created, wrote, filmed, edited, and produced social-first content across major consumer brands, supporting work from concept development through production, client review, brand/legal feedback, and final delivery. Contributed to high-visibility brand initiatives including Super Bowl-related content and live activations, while balancing creative quality, fast timelines, stakeholder feedback, and platform-specific execution.

Additional Creative Background

• Founder & Operator – Stand-up and Drink Entertainment (Aug 2019 - Sep 2022)

• Comedian, Writer, Content Producer – (May 2017-November 2022)

• Built and operated a live comedy production company while developing and performing original material across national venues. This background shaped my approach to social creative: earn attention quickly, understand the audience, find the hook, and make the idea land.

Tools & Strengths

Adobe Premiere Pro, Photoshop, After Effects, Canva, CapCut, Google Workspace, short-form video, social-first strategy, copywriting, creative concepting, production, post-production, client collaboration, and storytelling that sticks.