Austin Haden

Senior Creator | Producer | Brand Storyteller

I am highly motivated by the challenge connecting people to content. My central skillset is and always has been in narrative building and garnering attention. I have always had the uncanny ability to pull people in and take them on a journey, and this is certainly reflected in the work I have built across the numerous brands I have done varying level of work for. While growing a firm understanding for traditional advertising and marketing, my primary area of focus is in Social Media and Social Strategy. This spans from organic, to paid, to social series, to live event content capture, to broader campaign support across all major social platforms. My primary methods of execution are native capture using a phone and editing both natively, through the adobe suite, and other methods including iMovie and Canva.

After growing personal brands and social pages, I became aware in the increasing demand of social native content creative in the advertising and marketing worlds. While my studying background is rooted in Finance and International Studies at Case Western Reserve University, my professional life has taken me from live performance production, to social native content, and traditional advertising and commercials.

I’ve worked across Fortune 500s and breakout brands like Unilever, Hormel, P&G, PepsiCo, Ulta, and Utz—leading production, post, and client strategy from concept to delivery. Known for being collaborative, client-facing, and calm under pressure. My work has generated hundreds of millions of impressions over the course of my career.

I consider myself a lifelong learning, always seeking to grow and expand my creative and professional toolbox. My successes have been built on a strong foundation of hard work, attentive collaboration, and passion for creating strong content that connects to people in an organic, earnest, and valuable way.

My Professional Experience:

The Sasha Group – New York, NY

• Content Creator | February 2025-October 2025

• Senior Content Creator| October 2025-Present

PRIMARY BRANDS: Unilever (Hellmann's), Mark Anthony Group (White Claw), Utz Brands (Utz, Zapp's, Boulder Canyon), Woodward Camps

VaynerMedia – New York, NY

• Content Creator & Consultant | September 2022-February 2025

PRIMARY BRANDS: Hormel (Planter's and Corn Nuts), Proctor & Gamble (Gillette, Tide), St. Jude Children's Research Hospital, Hershey (Lily's Sweets), Ulta Beauty

Other Experience

• Founder & Operator – Stand-up and Drink Entertainment (Aug 2019 - Sep 2022)

• Comedian, Writer, Content Producer – (May 2017-November 2022)

• Fluent in Adobe Suite, social-first strategy, and storytelling that sticks.

• Holds Multiple Credentials in Various Social Platforms and in Digital Marketing