In this Super Bowl ad spot, we partnered with Andy Samberg to parody Neil Diamond's "Sweet Caroline" with Meal Diamond's "Sweet Sandwich Time." This unhinged spot garnered attention, especially with millenials and younger, as it led into the type of randomness that has taken over most internet native humor. The spot also drew attention to a limited time meal option. We supported this with teaser and peripheral content that focused on the deal and central language used throughout the spot.

Super Bowl Spot

Short Form