Planters: The Roast of Mr. Peanut

A play on the concept of “roasted peanuts” – this campaign was a light-hearted celebration of an icon. We took the traditional roast format and adapted it to Mr. Peanut himself. This activation was featured in a Super Bowl commercial spot and extrapolated over a half hour comedy special. Also included was a “Best Roast of Mr. Peanut” competition.

Role: Campaign Development, Strategy, Editing, Content Creation, Roll-out, Community Management

Super Bowl Spot 

Long Form