White Claw Sessions is a live music event series by White Claw, partnering with Billboard to create intimate concerts and immersive fan experiences featuring big-name artists and rising stars, with themes like "Shore Club" offering free-flow drinks, DIY merch, and unique settings, bringing fans closer to the music before major festivals. I was sent on behalf of the agency representinf White Claw's organic social media posting. While there I headed up content capture execution including story posting and social native content focused on maximizing engagement.